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Date: Thursday, July 12, 2018
Time: 9:00am – 11:00am
Presenter: Audrey Crane
Location: Meeting Room 1

Personas are the cornerstone of User Experience Design. In this collaborative workshop session, you'll learn how to talk to stakeholders about the value of personas, the distinction between Marketing and Product personas, generative research, and how to identify patterns and develop personas that can be used in your organization.
 
This workshop is great for…
– Designers
– Business Leaders
– Product Managers
– User Researchers
– Anyone with an interest in User Experience Design
– People who want to learn techniques to better understand their users
– People who enjoy using innovative methods to approach business problems
 
About DesignMap
DesignMap is a full service design agency that transforms complex software into productive, engaging products. We apply the same level of craft to the enterprise as users expect in the consumer products they use daily. DesignMap provides research, interaction and visual design, as well as front-end development. We’ve delivered pragmatic results for companies like Salesforce, Charles Schwab, CARFAX, Bloomberg and Aetna.
 
Audrey's Bio
Audrey Crane is a Partner at DesignMap, where we design complex web and mobile apps for B2B clients like Docker and Salesforce, as well as B2C products for clients like eBay and CARFAX. She started in high tech 15 years ago as an Executive Producer at Netscape, where she managed high-profile products such as Net Search and Netscape’s advertising program. For 6 years she worked at Dubberly Design Office with clients like Sun, Palm, Stanford, Revolution Health, and Opsware. She also served as the Vice President of Design at The Magellan Network, where the team won NNG's Top 10 Best UI Awards.
Audrey studied Mathematics, English, and Theater during her undergraduate work. She studied design at UC Berkeley and California College of Arts (CCA). She tweets at @audcrane.
 
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