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Date: Wednesday, December 19, 2018
Time: 6:30pm – 8:00pm
Presenter: Myles Davis
Location: Meeting Room 1

Join Do Space for a 6-week Social Media Marketing series! This week: Build Your Social Media Plan.

The adoption of social media by organizations large and small has been rapid and many are playing catch up to quickly learn the best ways to incorporate it into their business. For some companies, this has resulted in a disconnect between their social brand and their overarching brand and in some cases, a huge investment of time and resources with very few tangible results. To minimize wasted effort, time and data, it’s essential to spend the time developing a comprehensive and unified social media strategy that complements your existing marketing and organizational goals and objectives.

This course teaches students about setting Social Goals, Objectives, KPIs, and Tactics, laying out timing and key dates, budgeting, defining brand persona and voice for social channels, incorporating content marketing into a social context, social media governance and crisis management, and measuring ROI.

Membership cards are now required for entry into Do Space classes and programs, so please bring your Do Space card with you to class. As part of our programs and events attendees may be photographed or filmed for promotional purposes, such as social media, informational presentations and on-site signage. Please let your program host know if this is of concern, and thank you for your support of Do Space.

Register Today →